About Everyday Health: Our Mission & Editorial Guidelines

Health information should make you feel smarter, calmer, and more capablenot like you just fell into a rabbit hole of conflicting advice, miracle cures,
and someone yelling “CUT OUT ALL CARBS” in all caps. Everyday Health exists for the moments when you’re trying to make everyday decisionswhat to ask your
doctor, what a diagnosis actually means, how to manage a chronic condition, or how to start a habit without turning your life into a color-coded spreadsheet.

This page explains what we’re here to do (our mission), how we do it (our editorial guidelines), and what we won’t do (sell you hype disguised as help).
Think of it as the “behind-the-scenes tour” of a health websiteminus the awkward hairnet.

Who We Are

Everyday Health is part of Everyday Health Group, a division of Ziff Davis. The group’s mission centers on improving health outcomes by helping people make
decisions informed by relevant information, data, and analyticsand by delivering trusted content and services through its brands. Everyday Health, as a
consumer health destination, focuses on real-world, evidence-based information, resources, interactive tools, practical advice, and connections that can
support people seeking guidance and care.

In plain English: we want you to leave an article thinking, “Okay, I get it nowand I know what to do next.” Not “I read 27 tabs and now I think my elbow
is haunted.”

Our Mission

Our mission is to empower and inspire people to make better health and wellness decisions. That means meeting you where you arewhether you’re a caregiver,
someone newly diagnosed, a marathon runner, or a person who considers walking to the mailbox “cardio” (valid).

What “empower” looks like in practice

• Clarity over chaos: We translate medical language into understandable, usable information.
• Evidence over vibes: We lean on credible research and expert guidance, not internet folklore.
• Action over alarm: We focus on practical next steps, not fear-based headlines.
• Support over judgment: Health is complicated; our tone should not make it harder.

Our Editorial Guidelines

Trust is not a slogan. It’s a workflow. Below are the standards we use to create and maintain content that aims to be accurate, balanced, and useful.

1) We prioritize credible, evidence-based sourcing

We build articles using sources that are appropriate for the claim. For medical topics, that typically includes peer-reviewed research, clinical guidelines,
and information from respected medical organizations and government health agencies. For wellness topics (nutrition, fitness, sleep, mental well-being),
we use research-based sources and qualified expert input, while acknowledging that evidence can be evolving.

We also try to represent uncertainty honestly. If evidence is limited, mixed, or still emerging, we’ll say soand we’ll avoid pretending one small study is
a universal truth. (A single study can be interesting. It is not a permission slip to overhaul your entire life by Tuesday.)

2) We use medical review to improve accuracy and context

Many leading health publishers use a medical review processtypically involving clinicians or credentialed expertsto confirm that content reflects current
understanding, uses appropriate language, and avoids misleading implications. We follow that same general principle: medical review adds a safety layer
that helps align content with real-world clinical reality.

Medical review is not the same as personal medical advice. A reviewer can help ensure a topic is described correctly, but they can’t diagnose you through
your screen (and neither can we). If you’re facing symptoms, medication questions, or urgent concerns, your clinician is the best source for individualized
guidance.

3) We fact-check: numbers, definitions, and “too-good-to-be-true” claims

Health content is full of statistics, risk percentages, and study language that can be easy to misunderstand. Fact-checking includes verifying:

• Definitions (What does “remission” mean in this context?)
• Numbers (Absolute risk vs. relative risk; sample size; timeframe)
• Claims (“Clinically proven” should actually mean something)
• Safety notes (who should talk to a doctor before trying something)

Example: If a study reports a “50% risk reduction,” we work to explain what that means in real terms. A relative risk drop might translate to a much smaller
absolute change depending on your baseline risk. Our job is to prevent the math from becoming accidental misinformation.

4) We separate editorial content from advertising

Editorial independence is a core standard in responsible journalism. Readers should be able to tell what is journalism, what is educational content, and what
is advertising. When content is sponsored or branded, it should be clearly labeled so it doesn’t masquerade as independent reporting.

We also respect the idea that advertising should not dictate our editorial conclusions. If a topic involves products, treatments, or services, we aim to
discuss benefits and risks in a balanced wayand to encourage conversations with qualified healthcare professionals when appropriate.

5) We disclose potential conflicts and aim for transparency

Transparency helps readers evaluate content. That can include identifying the author, noting the role of medical reviewers, and making it easy to find
correction pathways. It also means clearly signaling when content is updated and why.

6) We update content to reflect new guidance and better evidence

Health guidance changes. New trials are published. Recommendations evolve. A page that was correct in 2018 can become incomplete (or wrong) in 2026.
That’s why we treat content as “maintained,” not “posted and forgotten.”

When we update, we aim to do more than swap a date stamp. Updates should reflect meaningful changesnew guidelines, safety warnings, improved explanations,
or clarified recommendations. You deserve content that keeps up with reality, not content that’s aging in dog years.

7) We write for real humans, not robots (including search robots)

We take SEO seriously because it helps people find helpful answersbut we don’t let keywords drive the story. Our goal is to use clear headings, natural
phrasing, and an easy reading flow that respects how people actually search and read when they’re worried, tired, or short on time.

We also aim for accessibility: plain language when possible, definitions for medical terms, and a structure that works on mobile screensbecause health
questions rarely wait for you to sit at a desk with perfect lighting and a cup of tea.

8) We strive for inclusion, respect, and empathy

People experience health differently across age, culture, identity, resources, geography, and lived experience. We aim to avoid stereotypes, shame, and
one-size-fits-all assumptions. Health information should help readers feel seennot scolded.

How a Story Moves From Idea to Publish

Here’s a simplified look at how responsible health content typically gets madewithout the boring parts where everyone argues about commas (we save that
fun for ourselves).

1. Topic selection: We start with what readers need: common symptoms, conditions, treatments, lifestyle questions, and timely health news.
2. Research: We gather primary sources (studies, guidelines) and reputable secondary sources (trusted medical organizations).
3. Drafting: Writers translate the evidence into clear explanations and practical takeaways.
4. Editing: Editors check clarity, balance, tone, and structureand ensure no claim outpaces the evidence.
5. Medical review (when appropriate): Credentialed experts review key clinical statements for accuracy and context.
6. Fact-checking: Data, definitions, and claims are verified against reliable sources.
7. Publish & maintain: Content is monitored for updates, corrections, and new developments.

Corrections, Reader Feedback, and Accountability

Credibility isn’t “we never make mistakes.” Credibility is “we correct mistakes quickly and clearly.” If an error is identifiedby a reader, editor, or
expertwe review it, fix it, and update the content when warranted.

Reader feedback matters. Sometimes the most valuable insight is not “this is wrong,” but “this is confusing.” If we can make an explanation clearer,
more precise, or more compassionate, we want to do that.

How to Use Everyday Health Content Safely

Our content is designed to inform and educatenot to replace medical care. Use it to prepare for appointments, understand terminology, compare options,
and feel more confident navigating health decisions. But for diagnosis, treatment plans, or urgent symptoms, consult a qualified healthcare professional.

• If something feels urgent: seek immediate medical help.
• If you’re starting a new treatment or supplement: check interactions and talk with a clinicianespecially if you’re pregnant, managing a chronic condition, or taking prescription medication.
• If a claim sounds magical: pause. “Guaranteed cure” is usually a red flag, not a breakthrough.

A Quick Trust Checklist You Can Use on Any Health Article

Even outside Everyday Health, you can protect yourself (and your group chat) from shaky information. Before you trust a health page, ask:

• Who runs the site, and who wrote the content?
• Are credentials, sources, and review processes explained?
• Is advertising clearly labeled and separated from editorial content?
• When was the content updatedand does it reflect current guidance?
• Does it present balanced information, or does it push one “miracle” solution?

of Real-World Experiences Related to Mission & Editorial Guidelines

Editorial guidelines can sound abstract until you picture what happens when real people use health information on a real Tuesday night. Here are a few
experience-based scenarios (composites designed to illustrate common situations) that show why mission-driven, evidence-based publishing matters.

Experience 1: The “I need to talk to my doctor, but I don’t know what to ask” moment

A reader is newly diagnosed with type 2 diabetes. They’re overwhelmed, and every search result seems to shout a different rule: “Never eat fruit,” “Only eat
fruit,” “Keto forever,” “Keto is a scam.” A mission-focused article doesn’t try to win a diet argument; it helps the reader form a plan. It defines what A1C
is, explains why blood sugar responses vary, and suggests practical questions to ask at an appointmentlike whether a continuous glucose monitor is appropriate,
how medication choices are made, and what a realistic first step could be. The “experience” here is relief: not because everything is solved, but because the
reader now has a map. Good editorial standards turn panic browsing into informed preparation.

Experience 2: The caregiver who needs accuracy and compassion at the same time

A caregiver is supporting a parent with a chronic condition. They’re exhausted, and they don’t have time for content that is technically correct but emotionally
tone-deaf. In this scenario, editorial guidelines about empathy matter as much as guidelines about accuracy. The article uses plain language, includes realistic
coping suggestions, and clarifies what symptoms should prompt a call to a clinician. It avoids shame (“just manage stress!”) and offers concrete tools (track
symptoms, prepare a medication list, write down questions before visits). The experience isn’t just learning; it’s feeling respected. A health article should
never make someone feel worse for struggling.

Experience 3: The reader who sees a viral post and needs a reality check

A viral video claims a common supplement “reverses” a serious condition in two weeks. The comments are wild, the confidence is louder than a leaf blower,
and suddenly the reader is unsure what to believe. This is where fact-checking and sourcing become the hero of the story. A responsible piece explains what the
evidence actually shows, what “reversal” does (and does not) mean clinically, and why personal testimonials can’t replace controlled research. It also highlights
safety: interactions with medications, risks for certain groups, and why “natural” isn’t automatically harmless. The experience here is recalibrationhelping the
reader replace hype with grounded understanding, without mocking them for being curious.

Experience 4: The “ads that look like articles” confusion

A reader lands on a page that feels like a helpful guide, but it’s actually designed to sell a product. They don’t realize it until the third paragraph reads
like a checkout page wearing a lab coat. Clear labeling and separation between editorial and advertising prevents this. When sponsored or branded content is
transparently identified, readers can still benefit from informationwhile understanding the context and incentives. The experience becomes less about feeling
tricked and more about making informed choices. Editorial integrity is, in many ways, an anti-ambush policy.

These experiences share a theme: readers aren’t just looking for facts. They’re looking for confidence, context, and the ability to take the next right step.
Mission and guidelines matter because they shape how health information lands in real life.

Final Thoughts

Everyday Health’s mission and editorial guidelines exist for one reason: you deserve health information that is clear, responsible, and useful. We aim to earn
your trust by showing our workthrough credible sourcing, medical review, fact-checking, transparent disclosures, and updates that keep pace with evolving
science. If we do our job well, you’ll spend less time doom-scrolling and more time feeling prepared.

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